Superr Investor Pitch Strategy
Created on: January 18, 2025
Question
I have attached details about my product. There is a large edtech event in the UK on 22,23,24. A friend of mine is going to be attending it. We are looking to expand to the UK market and need investment to market there. I have attached the market expansion deck as well. He will talk to potential investors and needs something that he can show and pitch it so we can get a meeting with them to discuss further.
How can we make a great impression and showcase how good the product is?
Document 1: Superr Overview (The Superr Difference)
Core Purpose: Superr is a parental control app that goes beyond basic safety and control, aiming to help parents raise self-driven, productive children thriving in a digital world.
Key Features:
Advanced parental controls (app/website blocking, screen time limits, location monitoring, geofencing).
Social Chat and Search Monitoring (WhatsApp, Instagram, Snapchat, Messenger, Chrome, Youtube) with a focus on detecting inappropriate content.
YouTube Monitoring & Content Moderation (including blocking shorts and channels).
AI-powered insights to help parents better understand their children.
Unique Selling Proposition (USP):
Monitors multiple platforms without requiring set up
The only app with AI features to help parents understand children.
It is also the only parental control app that’s part of Google’s AI Academy
Holistic Development: Superr focuses on a child's holistic growth, beyond just device management.
Additional Features:
Routines, Study Planner, Todo list and Reminders.
Encouraged apps that promote learning.
Digital Safety Education.
Instant reminder for parents to contact the children.
Resources and information for the parents.
Document 2: Superr Market Expansion (United Kingdom)
Apps: Superr (digital parenting assistant) and FindMyFam (real-time location tracking)
Mission: Redefine smartphone use in families as tools for holistic child development (safety, education, growth, wellbeing).
Superr Core Features (repeat from Document 1, but in context of UK expansion):
Advanced parental controls, Social chat alerts, Routines & rituals
YouTube moderator, Location tracker, Todo & activities
Habits & Learning Content, Encouraged apps, Parenting Resources.
FindMyFam Core Features:
Live location tracking, Place alerts, Routes & trips
Instant reminder, Removal protection, Panic button, Driving reports, Battery Level Indicator, Family Todo.
UK Market:
Growing concern about online safety driving parental control software demand.
Government regulation focused on safe digital content for children.
High social media usage increases need for protection against inappropriate content & cyberbullying.
Longer school days need focused study time, device control tools.
Android (52.04%) and iOS (47.57%) have large market share
Partnership Model:
Accelerated market entry, early mover advantage, local expertise.
Continuous updates, tech support, app store optimization.
Revenue Sharing Model: 65% first year, 45% afterwards.
Milestone based incentives for partners.
Pricing Strategy (UK):
Annual Plan: Starts at €39.99
Premium Tier: Learn plan at €59.99 (includes social monitoring, study planners)
Monthly Plan: Starts at €6.99
Go-to-Market: Search Engine Ads, Social Media, ASO, Influencer Marketing, PR
Top Keywords in UK: Familylink, Life360, Parental control, Parenting, GPS Tracker for kids, tracking app for IPhone etc.
Development Required: UK website, local payments, server setup, legal compliance (30-45 days)
Competitor Apps: Top apps include FindMyKids, Qustodio, Kids360, FamiSafe, OurPact, Life360, iSharing etc.
Unique Features vs. Competitors: Superr excels in the following areas, unlike most competitors: Daily insights, Environment audio monitoring, Tik Tok Monitoring, Learning content for kids, Activities for children etc.
Document 3: Superr Pitch Deck
Core Message: Superr.app is a digital parenting tool that blends online safety controls, task management, and habit formation.
Safety Focus:
Adult website protection, unsafe app blocking, safe search.
Location monitoring, social media chat monitoring, call/SMS monitoring.
Discipline & Well-Being:
Sleep routines (wind-down time), App Limits, routines, habits
Free-time limits, Instant freeze to temporarily block device usage
Focus (Study and Productivity):
Routines, study ritual and superr launcher for study focus,
Notifications blocking during study time.
To-do lists, instant reminder and day planners
After-school ritual, study planners.
Learning:
"Tips" for children (micro-learning on online safety, ethics),Encouraged apps
Task recommendations, Future-ready career exploration.
Activities to enhance essential skills.
Convenience:
Advanced request system, real-time alerts, instant reminders.
Instant routine switch, shared parenting, parental PIN.
Built in Support (on-page, chatbot and human support)
Key Feature Callouts:
Parents can see what the children have been doing for last 7 days
Social media monitoring including alerts for topics like alcohol, drugs, etc
Customizable routines, including study plans
One-tap freeze to restrict device usage immediately
Instant reminders that work even if the child's device is in silent mode
Integration of tasks that children add themselves
Tracking of Youtube usage with content and channel blocking options
Real-time alerts for geofences, low battery and app installs
General Themes & Common Points:
Holistic Approach: All documents highlight Superr's approach to a child's well-being beyond just parental control with emphasis on education, productivity, and digital literacy.
Unique Features: The three key differentiators include AI-powered features, integration of parental controls with productivity and learning aspects and social media monitoring.
Parent-Child Dynamic: Superr is designed to help improve communication and understanding between parents and children
Emphasis on Customization: App provides features to allow both children and parents to customize the app based on their unique needs and preferences.
This structured information should be suitable for an agent to draw upon and effectively answer questions related to the Superr App.
Combined Key Points with Competitor, Market Data, and Keyword Interest
Core Purpose: Superr is a parental control app that goes beyond basic safety and control, aiming to help parents raise self-driven, productive children thriving in a digital world.
Key Features:
Advanced parental controls (app/website blocking, screen time limits, location monitoring, geofencing).
Social Chat and Search Monitoring (WhatsApp, Instagram, Snapchat, Messenger, Chrome, Youtube) with a focus on detecting inappropriate content.
YouTube Monitoring & Content Moderation (including blocking shorts and channels).
AI-powered insights to help parents better understand their children.
Additional features like Routines, Study Planner, Todo list, Reminders, Encouraged learning apps, Digital Safety Education, Instant reminders for parents, resources for the parents.
Unique Selling Proposition (USP):
Monitors multiple platforms without requiring set up
The only app with AI features to help parents understand children.
It is also the only parental control app that’s part of Google’s AI Academy.
Holistic Development: Superr focuses on a child's holistic growth, beyond just device management.
Apps: Superr (digital parenting assistant) and FindMyFam (real-time location tracking)
Mission: Redefine smartphone use in families as tools for holistic child development (safety, education, growth, wellbeing).
Superr Core Features (repeat from Document 1, but in context of UK expansion):
Advanced parental controls, Social chat alerts, Routines & rituals
YouTube moderator, Location tracker, Todo & activities
Habits & Learning Content, Encouraged apps, Parenting Resources.
FindMyFam Core Features:
Live location tracking, Place alerts, Routes & trips
Instant reminder, Removal protection, Panic button, Driving reports, Battery Level Indicator, Family Todo.
UK Market (Size and Opportunity):
Growing concern about online safety driving parental control software demand.
Government regulation focused on safe digital content for children.
High social media usage increases need for protection against inappropriate content & cyberbullying.
Longer school days need focused study time, device control tools.
Android (52.04%) and iOS (47.57%) have large market share.
Market Size Indication: Competitor data shows the total downloads of the top apps is around 901K in the past 12 months and total store revenue of the top players is $2.80 Million just for the parental control category. In addition, location tracking apps have shown total downloads of 3.45 Million and revenue of $7.66 Million
Competitor Landscape & Performance (Specific Apps from Document 2):
Parental Control Apps (Examples):
Find My Kids: 511K downloads (past 12 months), 2.5M cumulative downloads, $2.14M store revenue, 211K active users.
Qustodio Parental Control: 54K downloads, 931K cumulative downloads, $205K revenue, 16.8K active users.
Kids 360: 108K downloads, 618K cumulative downloads, $136K revenue, 24.4K active users.
Parental Control by Kidslox: 97.9K downloads, 645K cumulative downloads, $115K revenue, 63.2K active users.
FamiSafe: 61.6K downloads, 491K cumulative downloads, $97.2K revenue, 14.2K active users.
OurPact: 53.5K downloads, 91.6K cumulative downloads, $72.8K revenue, 6K active users.
mSpy Encuentra Familia Amigos: 16K downloads, 249K cumulative downloads, $40.8K revenue, 5.2K active users.
Location Tracking Apps (Examples):
Life360 Family Locator: 2.99M downloads, 14.2M cumulative downloads, $6.91M revenue, 6.47M active users.
Spoten: Handy Orten, GPS: 54.0k downloads, 931k cumulative downloads, $205k revenue, 16.8k active users.
Family Locator: 108k downloads, 618k cumulative downloads, $136k revenue, 24.4k active users.
iSharing: 97.9k downloads, 645k cumulative downloads, $115k revenue, 63.2k active users.
GeoZilla: 61.6k downloads, 491k cumulative downloads, $97.2k revenue, 14.2k active users.
GPS Location Tracker For Kids: 53.4k downloads, 91.6k cumulative downloads, $72.8k revenue, 6.0k active users.
Familonet: 40.8k downloads, 190k cumulative downloads, $72.3k revenue, 4.9k active users.
Family360 - GPS Live Locator: 40.5k downloads, 87.4k cumulative downloads, $47.7k revenue, 7.7k active users.
Partnership Model:
Accelerated market entry, early mover advantage, local expertise.
Continuous updates, tech support, app store optimization.
Revenue Sharing Model: 65% first year, 45% afterwards.
Milestone based incentives for partners.
Pricing Strategy (UK):
Annual Plan: Starts at €39.99
Premium Tier: Learn plan at €59.99 (includes social monitoring, study planners)
Monthly Plan: Starts at €6.99
Go-to-Market: Search Engine Ads, Social Media, ASO, Influencer Marketing, PR
Top Keywords in UK (Relevance and Market Targeting):
High Search Volume (10k-100k/month): familylink, life360, ife360.
Medium Search Volume (1k-10k/month): parental control, parenting, parental control app, fostering children, parental monitoring app, youtube parental controls.
Other Relevant Keywords (1k-10k/month): parental controls iphone, qustodio, airdroid, parental lock app, gps tracker for kids, tracking app for android, tracking app for iphon.
Relevance: The high volume of searches for terms like "parental control," "life360," and "familylink" indicate a strong existing market and parental awareness of the need for such solutions, making the UK a highly relevant target. The interest in specific platforms like iPhone also indicates the awareness that is present in the market.
Development Required: UK website, local payments, server setup, legal compliance (30-45 days)
Competitor Analysis:
* Superr excels in areas like Daily insights, Environment audio monitoring, Tik Tok Monitoring, Learning content for kids, Activities for children compared to most competitors.
Key Feature Callouts:
* Parents can see what the children have been doing for last 7 days
* Social media monitoring including alerts for topics like alcohol, drugs, etc
* Customizable routines, including study plans
* One-tap freeze to restrict device usage immediately
* Instant reminders that work even if the child's device is in silent mode
* Integration of tasks that children add themselves
* Tracking of Youtube usage with content and channel blocking options
* Real-time alerts for geofences, low battery and app installs
General Themes & Common Points:
* Holistic Approach: All documents highlight Superr's approach to a child's well-being beyond just parental control with emphasis on education, productivity, and digital literacy.
* Unique Features: The three key differentiators include AI-powered features, integration of parental controls with productivity and learning aspects and social media monitoring.
* Parent-Child Dynamic: Superr is designed to help improve communication and understanding between parents and children
* Emphasis on Customization: App provides features to allow both children and parents to customize the app based on their unique needs and preferences.
Market Size, Relevance and Potential Summary:
The market data on downloads and revenue, coupled with the high keyword interest, clearly signals a robust market for parental control and location tracking apps in the UK. The combined revenue of these categories exceeds $10M, demonstrating significant revenue potential for a well-positioned app like Superr. The existence of competitors with considerable downloads and active users, and the high search volumes for related terms, validate the market opportunity. This establishes the UK as a highly relevant and promising market for Superr's expansion.
How can we make a great impression and showcase how good the product is?
Document 1: Superr Overview (The Superr Difference)
Core Purpose: Superr is a parental control app that goes beyond basic safety and control, aiming to help parents raise self-driven, productive children thriving in a digital world.
Key Features:
Advanced parental controls (app/website blocking, screen time limits, location monitoring, geofencing).
Social Chat and Search Monitoring (WhatsApp, Instagram, Snapchat, Messenger, Chrome, Youtube) with a focus on detecting inappropriate content.
YouTube Monitoring & Content Moderation (including blocking shorts and channels).
AI-powered insights to help parents better understand their children.
Unique Selling Proposition (USP):
Monitors multiple platforms without requiring set up
The only app with AI features to help parents understand children.
It is also the only parental control app that’s part of Google’s AI Academy
Holistic Development: Superr focuses on a child's holistic growth, beyond just device management.
Additional Features:
Routines, Study Planner, Todo list and Reminders.
Encouraged apps that promote learning.
Digital Safety Education.
Instant reminder for parents to contact the children.
Resources and information for the parents.
Document 2: Superr Market Expansion (United Kingdom)
Apps: Superr (digital parenting assistant) and FindMyFam (real-time location tracking)
Mission: Redefine smartphone use in families as tools for holistic child development (safety, education, growth, wellbeing).
Superr Core Features (repeat from Document 1, but in context of UK expansion):
Advanced parental controls, Social chat alerts, Routines & rituals
YouTube moderator, Location tracker, Todo & activities
Habits & Learning Content, Encouraged apps, Parenting Resources.
FindMyFam Core Features:
Live location tracking, Place alerts, Routes & trips
Instant reminder, Removal protection, Panic button, Driving reports, Battery Level Indicator, Family Todo.
UK Market:
Growing concern about online safety driving parental control software demand.
Government regulation focused on safe digital content for children.
High social media usage increases need for protection against inappropriate content & cyberbullying.
Longer school days need focused study time, device control tools.
Android (52.04%) and iOS (47.57%) have large market share
Partnership Model:
Accelerated market entry, early mover advantage, local expertise.
Continuous updates, tech support, app store optimization.
Revenue Sharing Model: 65% first year, 45% afterwards.
Milestone based incentives for partners.
Pricing Strategy (UK):
Annual Plan: Starts at €39.99
Premium Tier: Learn plan at €59.99 (includes social monitoring, study planners)
Monthly Plan: Starts at €6.99
Go-to-Market: Search Engine Ads, Social Media, ASO, Influencer Marketing, PR
Top Keywords in UK: Familylink, Life360, Parental control, Parenting, GPS Tracker for kids, tracking app for IPhone etc.
Development Required: UK website, local payments, server setup, legal compliance (30-45 days)
Competitor Apps: Top apps include FindMyKids, Qustodio, Kids360, FamiSafe, OurPact, Life360, iSharing etc.
Unique Features vs. Competitors: Superr excels in the following areas, unlike most competitors: Daily insights, Environment audio monitoring, Tik Tok Monitoring, Learning content for kids, Activities for children etc.
Document 3: Superr Pitch Deck
Core Message: Superr.app is a digital parenting tool that blends online safety controls, task management, and habit formation.
Safety Focus:
Adult website protection, unsafe app blocking, safe search.
Location monitoring, social media chat monitoring, call/SMS monitoring.
Discipline & Well-Being:
Sleep routines (wind-down time), App Limits, routines, habits
Free-time limits, Instant freeze to temporarily block device usage
Focus (Study and Productivity):
Routines, study ritual and superr launcher for study focus,
Notifications blocking during study time.
To-do lists, instant reminder and day planners
After-school ritual, study planners.
Learning:
"Tips" for children (micro-learning on online safety, ethics),Encouraged apps
Task recommendations, Future-ready career exploration.
Activities to enhance essential skills.
Convenience:
Advanced request system, real-time alerts, instant reminders.
Instant routine switch, shared parenting, parental PIN.
Built in Support (on-page, chatbot and human support)
Key Feature Callouts:
Parents can see what the children have been doing for last 7 days
Social media monitoring including alerts for topics like alcohol, drugs, etc
Customizable routines, including study plans
One-tap freeze to restrict device usage immediately
Instant reminders that work even if the child's device is in silent mode
Integration of tasks that children add themselves
Tracking of Youtube usage with content and channel blocking options
Real-time alerts for geofences, low battery and app installs
General Themes & Common Points:
Holistic Approach: All documents highlight Superr's approach to a child's well-being beyond just parental control with emphasis on education, productivity, and digital literacy.
Unique Features: The three key differentiators include AI-powered features, integration of parental controls with productivity and learning aspects and social media monitoring.
Parent-Child Dynamic: Superr is designed to help improve communication and understanding between parents and children
Emphasis on Customization: App provides features to allow both children and parents to customize the app based on their unique needs and preferences.
This structured information should be suitable for an agent to draw upon and effectively answer questions related to the Superr App.
Combined Key Points with Competitor, Market Data, and Keyword Interest
Core Purpose: Superr is a parental control app that goes beyond basic safety and control, aiming to help parents raise self-driven, productive children thriving in a digital world.
Key Features:
Advanced parental controls (app/website blocking, screen time limits, location monitoring, geofencing).
Social Chat and Search Monitoring (WhatsApp, Instagram, Snapchat, Messenger, Chrome, Youtube) with a focus on detecting inappropriate content.
YouTube Monitoring & Content Moderation (including blocking shorts and channels).
AI-powered insights to help parents better understand their children.
Additional features like Routines, Study Planner, Todo list, Reminders, Encouraged learning apps, Digital Safety Education, Instant reminders for parents, resources for the parents.
Unique Selling Proposition (USP):
Monitors multiple platforms without requiring set up
The only app with AI features to help parents understand children.
It is also the only parental control app that’s part of Google’s AI Academy.
Holistic Development: Superr focuses on a child's holistic growth, beyond just device management.
Apps: Superr (digital parenting assistant) and FindMyFam (real-time location tracking)
Mission: Redefine smartphone use in families as tools for holistic child development (safety, education, growth, wellbeing).
Superr Core Features (repeat from Document 1, but in context of UK expansion):
Advanced parental controls, Social chat alerts, Routines & rituals
YouTube moderator, Location tracker, Todo & activities
Habits & Learning Content, Encouraged apps, Parenting Resources.
FindMyFam Core Features:
Live location tracking, Place alerts, Routes & trips
Instant reminder, Removal protection, Panic button, Driving reports, Battery Level Indicator, Family Todo.
UK Market (Size and Opportunity):
Growing concern about online safety driving parental control software demand.
Government regulation focused on safe digital content for children.
High social media usage increases need for protection against inappropriate content & cyberbullying.
Longer school days need focused study time, device control tools.
Android (52.04%) and iOS (47.57%) have large market share.
Market Size Indication: Competitor data shows the total downloads of the top apps is around 901K in the past 12 months and total store revenue of the top players is $2.80 Million just for the parental control category. In addition, location tracking apps have shown total downloads of 3.45 Million and revenue of $7.66 Million
Competitor Landscape & Performance (Specific Apps from Document 2):
Parental Control Apps (Examples):
Find My Kids: 511K downloads (past 12 months), 2.5M cumulative downloads, $2.14M store revenue, 211K active users.
Qustodio Parental Control: 54K downloads, 931K cumulative downloads, $205K revenue, 16.8K active users.
Kids 360: 108K downloads, 618K cumulative downloads, $136K revenue, 24.4K active users.
Parental Control by Kidslox: 97.9K downloads, 645K cumulative downloads, $115K revenue, 63.2K active users.
FamiSafe: 61.6K downloads, 491K cumulative downloads, $97.2K revenue, 14.2K active users.
OurPact: 53.5K downloads, 91.6K cumulative downloads, $72.8K revenue, 6K active users.
mSpy Encuentra Familia Amigos: 16K downloads, 249K cumulative downloads, $40.8K revenue, 5.2K active users.
Location Tracking Apps (Examples):
Life360 Family Locator: 2.99M downloads, 14.2M cumulative downloads, $6.91M revenue, 6.47M active users.
Spoten: Handy Orten, GPS: 54.0k downloads, 931k cumulative downloads, $205k revenue, 16.8k active users.
Family Locator: 108k downloads, 618k cumulative downloads, $136k revenue, 24.4k active users.
iSharing: 97.9k downloads, 645k cumulative downloads, $115k revenue, 63.2k active users.
GeoZilla: 61.6k downloads, 491k cumulative downloads, $97.2k revenue, 14.2k active users.
GPS Location Tracker For Kids: 53.4k downloads, 91.6k cumulative downloads, $72.8k revenue, 6.0k active users.
Familonet: 40.8k downloads, 190k cumulative downloads, $72.3k revenue, 4.9k active users.
Family360 - GPS Live Locator: 40.5k downloads, 87.4k cumulative downloads, $47.7k revenue, 7.7k active users.
Partnership Model:
Accelerated market entry, early mover advantage, local expertise.
Continuous updates, tech support, app store optimization.
Revenue Sharing Model: 65% first year, 45% afterwards.
Milestone based incentives for partners.
Pricing Strategy (UK):
Annual Plan: Starts at €39.99
Premium Tier: Learn plan at €59.99 (includes social monitoring, study planners)
Monthly Plan: Starts at €6.99
Go-to-Market: Search Engine Ads, Social Media, ASO, Influencer Marketing, PR
Top Keywords in UK (Relevance and Market Targeting):
High Search Volume (10k-100k/month): familylink, life360, ife360.
Medium Search Volume (1k-10k/month): parental control, parenting, parental control app, fostering children, parental monitoring app, youtube parental controls.
Other Relevant Keywords (1k-10k/month): parental controls iphone, qustodio, airdroid, parental lock app, gps tracker for kids, tracking app for android, tracking app for iphon.
Relevance: The high volume of searches for terms like "parental control," "life360," and "familylink" indicate a strong existing market and parental awareness of the need for such solutions, making the UK a highly relevant target. The interest in specific platforms like iPhone also indicates the awareness that is present in the market.
Development Required: UK website, local payments, server setup, legal compliance (30-45 days)
Competitor Analysis:
* Superr excels in areas like Daily insights, Environment audio monitoring, Tik Tok Monitoring, Learning content for kids, Activities for children compared to most competitors.
Key Feature Callouts:
* Parents can see what the children have been doing for last 7 days
* Social media monitoring including alerts for topics like alcohol, drugs, etc
* Customizable routines, including study plans
* One-tap freeze to restrict device usage immediately
* Instant reminders that work even if the child's device is in silent mode
* Integration of tasks that children add themselves
* Tracking of Youtube usage with content and channel blocking options
* Real-time alerts for geofences, low battery and app installs
General Themes & Common Points:
* Holistic Approach: All documents highlight Superr's approach to a child's well-being beyond just parental control with emphasis on education, productivity, and digital literacy.
* Unique Features: The three key differentiators include AI-powered features, integration of parental controls with productivity and learning aspects and social media monitoring.
* Parent-Child Dynamic: Superr is designed to help improve communication and understanding between parents and children
* Emphasis on Customization: App provides features to allow both children and parents to customize the app based on their unique needs and preferences.
Market Size, Relevance and Potential Summary:
The market data on downloads and revenue, coupled with the high keyword interest, clearly signals a robust market for parental control and location tracking apps in the UK. The combined revenue of these categories exceeds $10M, demonstrating significant revenue potential for a well-positioned app like Superr. The existence of competitors with considerable downloads and active users, and the high search volumes for related terms, validate the market opportunity. This establishes the UK as a highly relevant and promising market for Superr's expansion.
Thought
Mounting a UK event
I'm setting up for a key edtech event in the UK, aiming to impress investors or partners with a concise pitch or one-pager showcasing the product's strengths.
Crafting a compelling pitch
First, I'll highlight the product's unique selling proposition and its market edge. Next, a concise verbal pitch will showcase investor appeal, potentially with a short demo or highlight video.
Formulating a strategy
I'm crafting a strategy to impress potential investors, recommending a concise pitch deck or handout, highlighting key points, and preparing for Q&A to showcase the product's potential and market significance.
Highlighting achievements
I’m gathering info on emphasizing product traction, unique AI features, and market potential, while excluding technical specifics, cost breakdowns, and detailed revenue projections.
Thought about UK market expansion and pitch for 11 seconds
Answer
Below is a step-by-step approach you can use to help your friend make a strong, memorable impression with potential investors or partners, even in the relatively short window of a trade show or conference meeting. The goal is to spark enough interest so they’ll agree to a deeper follow-up discussion or meeting.
1. Prepare a Concise “Leave-Behind” (One-Pager or Mini Deck)
-
Keep It Visual: At a busy EdTech event, nobody will read a 15-slide deck in detail. Instead, create an eye-catching 1–2 page document or a 3–5 slide “mini pitch deck”.
- Essential Slides / Sections:
- Problem & Opportunity: Growing concern about children’s online safety. Emphasize the UK relevance: high social media usage, government regulations, and a strong demand for parental control apps.
- Solution: Superr’s unique blend of AI-driven parental controls + child development & learning features.
- Why We’re Different:
- AI insights for parents
- Holistic child development (study planners, routines, habit-building)
- Google AI Academy affiliation (social proof)
- Multiple platform monitoring with minimal setup
- Market & Traction: Brief overview of the parental control market size in the UK, growth potential, competitor stats (the multi-million-dollar category).
- Team & Ask: Brief mention of your leadership, relevant experience, and what you’re looking for (e.g., “We’re seeking to raise [X amount] to fuel marketing and localization for our UK launch.”)
- Essential Slides / Sections:
-
Use Graphs & Icons: Show market stats or competitive comparisons in a simple chart or bullet points. Potential investors at a busy booth will skim quickly. Make sure your visuals quickly communicate your advantage.
-
Highlight Achievements: If you’ve had any accolades—like being part of Google’s AI Academy—make that very clear on the single-pager.
Tip: If you can show screenshots or a simple product flow on the final page, do so. Investors love to see the interface or unique AI features at a glance.
2. Craft a Sharp Elevator Pitch (30–60 seconds)
Investors will likely ask, “So, what’s Superr?” Prepare a short, punchy response that emphasizes your unique selling proposition:
Example Elevator Pitch
"Superr is an AI-powered parenting app that goes beyond simple controls to help parents raise self-driven, productive children in a digital world. Unlike traditional parental control apps, Superr integrates learning tools, study planners, and AI-driven insights, so parents can guide healthy screen use while helping kids develop good habits and skills. We're the only parental control app to be part of Google's AI Academy, and we're now expanding into the UK to tap into a market that’s demanding safer, smarter solutions for families."
Practice it so it sounds natural and confident.
3. Demonstrate the Product (If Possible)
A quick in-app demonstration or a recorded demo video on a tablet or phone can make a huge impact. Pick one or two “wow” features to highlight, such as:
- AI-powered daily insights that help parents understand their children’s online behavior.
- Instant Freeze: Show how parents can immediately pause device usage.
- YouTube & Social Media Monitoring: Real-time alerts on harmful or explicit content.
- Holistic Routines: Show how study or bedtime routines get enforced automatically.
Keep the demo under two minutes—just enough to intrigue them so they want a longer meeting later.
4. Emphasize Your Unique Differentiators
Most potential investors will have heard of parental control apps. You must make it clear why Superr stands out:
- AI-Driven Insights: Not just blocking apps, but analyzing usage and providing actionable feedback to parents.
- Google AI Academy: Provides credibility and shows you’re working with cutting-edge tech.
- Holistic Child Development: Routines, study planners, habit formation, and “encouraged apps” are rare in competitor products.
- Multiple Platform Monitoring with minimal setup, including social chats (WhatsApp, Snapchat, etc.) and YouTube content.
- Two Apps in One Ecosystem: Superr + FindMyFam (location tracking and advanced family coordination).
5. Show the Market Size & Clear Revenue Potential
- Include the UK Market data points (e.g., total downloads, competitor revenues, parental concern statistics) and show how you expect to capture a share.
- Highlight the recurring revenue model from monthly/annual plans. Show that parental control apps often retain customers for multiple years, which is very appealing to investors.
- Mention your Pricing Strategy: Annual plan from €39.99, Premium from €59.99. These price points demonstrate a strong ARR (annual recurring revenue) potential once you scale in the UK.
6. Present Your Ask & Next Steps
You want more than just small talk at the event—you want follow-up meetings. So clarify:
- What You’re Looking For: e.g., “We’re raising £500K/$X for marketing, local compliance, and operational setup. We project a 3–5x return in [timeframe] once established in the UK market.”
- Why Now: UK parents are increasingly concerned about social media’s impact on kids. Government initiatives further drive interest in solutions like Superr.
- Follow-Up: “Let’s schedule a 15–30 minute virtual call to walk you through the full deck and a deeper product demo.”
Make sure to gather business cards or scan badges and set a follow-up within 48 hours after the event while interest is fresh.
7. Polish the Presentation & Delivery
- Consistent Branding: Use your Superr logo, colors, and style across your handout, pitch deck, and demo device.
- Professional Design: If you can hire a designer or use sleek templates, do it. Visual polish goes a long way in impressing investors at a glance.
- Practice Q&A: Anticipate common questions like:
- How do you differ from Life360, Qustodio, or other big players?
- How do you handle privacy, especially with children’s data?
- What’s your go-to-market plan in the UK—how will you scale?
- How do you plan to acquire customers cost-effectively?
8. Create a Quick Online Landing Page
- Even if you have a robust website, consider a specific landing page for the UK expansion or for this event.
- Summarize the key features, the market opportunity, and a “request more info” form.
- Your friend can direct potential investors to this URL, and you can capture leads automatically.
9. Add a Personal Touch
Where possible, tell a short story about a parent who used Superr successfully:
- For instance, a busy working mother who used the AI insights and routines to improve her child’s study habits and reduce screen time conflicts.
- Investors love a human angle. It makes the product more tangible and memorable.
Summary of Key Actions
- Create a concise 1–2 page or 3–5 slide mini-deck with visuals.
- Polish your elevator pitch to under a minute.
- Offer a brief live or video demo focusing on 1–2 standout features.
- Highlight differentiators—especially your AI insight, Google AI Academy involvement, and holistic approach.
- Show the UK market’s size and clear revenue potential in simple charts or bullets.
- Clearly state your funding ask and follow-up steps.
- Have a short Q&A prepared and be ready to handle data privacy or competition questions.
- Collect contact details and set follow-up meetings right away.
By focusing on the unique AI-driven features and the holistic child development angle, you’ll stand out in a crowded parental control market. Pair that with a crisp, visual presentation and a compelling personal story, and you’ll be on track to secure investor interest and follow-up meetings. Good luck at the event!